Martin Lindstrom

Martin Lindstrom Speaking Topics

• Contextual Branding ™: When Brands Turn Intelligent!

  Imagine this scenario: you’re sweltering in temperatures around 92°F. You pass a store that happens to sell Coke. A text message appears on your cell phone: "Check out our special on Coca-Cola! Two for the price of one!" By the time you respond, a "heat wave" promotion will already be offering the special from the store you just passed. In this compelling keynote presentation, Martin Lindstrom imagines that scenarios like the above are going to change branding forever, that Contextual Branding ™ will be how smart companies brand – and survive – in the future. During this presentation, you’ll identify: * The next generation of interactive marketing and media planning * How brands need to be flexible enough to change and adjust their existing structure in order to survive * Step-by-step instruction on how to establish a solid Contextual Branding ™ strategy

• BRAND Sense®: The Future of Branding

  Right now, 83% of all commercial communication appeals only to one sense – our eyes. And yet, according to studies, 75% of our day-to-day emotions are influenced by what we smell, and there’s a 65% chance of a mood change when exposed to a positive sound. Clearly our senses are important in influencing how we behave, which also influences how we spend, but most of the senses have been completely overlooked in the brand-building business. Author of the revolutionary best-selling book BRAND sense, branding guru Martin Lindstrom believes that if brands want to build and maintain loyalty, they must establish a strategy that appeals to all five senses, something that no serious brand-builder can ignore. In this presentation, Lindstrom shows you how to turn your brand from a two-sense product into a five-sense phenomenon using innovative branding tools to evaluate where your brand is on the sensory scale

• Brandwashed

  Every step I take…

  Take a ride behind the scenes of some of the most advanced, sneaky and powerful brands in the world to get a sense of how we, as consumers, are affected in ways you even can't imagine.

  Learn how retailers have turned shopping into a science where every step we take is mapped out (and even predicted before we take it). Learn why we actually buy 7% more items when supermarkets design their stores so that we have to walk clockwise; why we buy 35% more when listening to a certain style of music—and how consumer priming is the next big thing in retail design.

  It's a scary, fascinating and thought-provoking presentation that reveals insights you've never heard about before. You'll see retail, sex-in-advertising, celebrity endorsement, data mining and manipulation in a whole new light.

  Even before 6% of the next generation is born they have a digital foot print. An average iPhone user is tracked 129,000 times per year. The quality of friends you have determine the type of online ads you'll be exposed for in Gmail…

  In his ground-breaking book Brandwashed Martin Lindstrom explores how privacy is a thing of the past and why we've just witnessed the very beginning of a world which will blow you away.

  In this fascinating presentation Lindstrom paints a fascinating, yet frightening picture of how data mining, privacy and tracking will evolve over just the next 2 years to a level you'll even find hard to imagine today. His presentation explores how new techniques enable companies to customize websites to exactly your profile, before you even enter them, based on your past surfing patterns, and explores how companies in the future will obtain data and use them—to an extent that makes George Orwell's 1984 seem like a tame fairytale.

• Buyology: The Science Behind Consumer Spending

  Based on the single largest neuromarketing study ever conducted, Buyology reveals that so much of what we have long believed about why we buy is wrong. Convinced that there is a gap between what we think influences our decisions and what actually does, Lindstrom set out on a three-year, $7 million study that employed the very latest cutting-edge brain scan technology and involved over 2,000 volunteers from around the world. Packed with entertaining stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, Buyology is a fascinating and shocking tour into the mind of today's consumer. It will captivate anyone who's been seduced - or turned off - by marketers relentless attempts to win our loyalty, our money and our minds. Lindstrom captivates audiences by sharing the research behind the results including that: * Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products * Despite government bans, subliminal advertising is everywhere - from bars, to highway billboards, to supermarket shelves * Color can be so iconic that the sight of the robin's egg blue of a certain well-known jewelry brand significantly raises women's heart rates * Companies shamelessly borrow from the world of religion and exploit rituals - like the ritual of drinking a Corona with a lime - to seduce our interest in a product * The "Cool" brands, like iPods, trigger our mating instincts