Selling ideas to a skeptical public is one of the major challenges companies face today. Based on more than a decade’s worth of research into how consumers and the public respond emotionally to communication, Michael Maslansky explores what it means to communicate in this post-trust environment. He shares insight into new words, new phrases, and new communication techniques to use in your organization, whether in times of crisis, in advertising and public relations campaigns, or with investors. Each presentation offers highly usable takeaway and ideas, including principles to make your message believable, rules of engagement for overcoming difference, and phrases to ban from your vocabulary.
In this extremely powerful presentation, Michael Maslansky conducts a live, instant response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences. During this session, Michael moderates a live focus group and tests messages tailored to the event. Using hand-held dials, participants will react in real time with their second-by-second reactions projected on large screens for conference attendees to follow. The audience is then able to ask questions of the research participants. Because these sessions allow your attendees to get new insights directly from their target audience, it has the ability to bridge perception gaps and change minds and behaviors in the way few other presentations do.
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