Marketing has never been more complicated and impactful as it is today, leaving many marketers contemplating the best moves for their brands. As a former Fortune 100 CMO, Hayzlett speaks to audiences on how to utilize the changes in marketing to reach new audiences, navigate through barriers, and increase revenues.
Whether it’s selling to the c-suite or selling to your neighbor down the street, everyone has a different buying personality. Does your audience know how to recognize different buying personalities and how to adapt their pitch? Hayzlett teaches sales teams how to create a winning elevator pitch, and how to pick out the different personalities and close the deal every time.
In Hayzlett’s opinion, the job of leaders is to motivate the company by getting everyone away from the center of the table to the edge of the table. A leaders job is to cause tension to drive results. Hayzlett takes audiences through a radical transformation, teaching the values of honest transparency, motivation, and leadership skills he’s honed over 26 years in business. A company is only as fast as it’s slowest common denominator, and Hayzlett seeks to find these issue and problems slow businesses down like a heat seeking missile.
As a former Fortune 100 c-suite executive, Hayzlett has the experience and understands the complexity of top-down management. From both his work as a c-suite executive and his television show C-Suite with Jeffrey Hayzlett, where Hayzlett enters the boardrooms of the top companies changing the business landscape today, Hayzlett shares his personal knowledge and the stories from executives featured on the show to audience around the world.
This week's episode of Marketing Smarts marks our 200th podcast! We love bringing you insights and stories from the smartest marketers around, and we appreciate your listening in every week. Our guest for this landmark episode is Jeffrey Hayzlett, a global business celebrity and speaker, author, contributing editor, and host of "C-Suite With Jeffrey Hayzlett" on Bloomberg Television.
Many successful entrepreneurs embrace the mantra of Jeffrey Hayzlett’s best-selling book Think Big, ACT Bigger: The Rewards of Being Relentless. In scientific terms, this is the thought-action theory in effect, great achievement is preceded by a positive, ambitious idea.
Hayzlett has been cited in Forbes, Success, Mashable, Marketing Week and Chief Executive. He also shares his executive insight and commentary on Bloomberg, MSNBC, Fox Business and C-Suite TV and has appeared as a guest celebrity judge on NBC's "Celebrity Apprentice."
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