The global marketplace is turning female friendly. Paco Underhill reveals why it is so important to serve women in the marketplace, what makes a product, space, or service female friendly, and why it matters.
The world grows and changes every day; so does the State of Retail. The flexibility to adapt to tomorrow?s changes tocomes from a solid footing today. Paco Underhill reveals the trends to watch to stay on the cutting edge, from changing consumers, communication, leadership issues, human behavior and the retail tools of tomorrow.
Based on his best selling book, Paco Underhill reveals how to keep your changing customers and entice new and eager ones. Get fresh observations and important lessons from the cutting edge of retail, including what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. Plus, a guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new.
American shopping is moving into the future with “lifestyle centers” versus malls and an emphasis on handmade, non-factory goods a la Etsy, retail consultant Paco Underhill writes. But most retailers won’t be around another generation to benefit from the changes.
The National Shooting Sports Foundation (NSSF), the firearms industry's trade association, has teamed up with famed retail guru Paco Underhill for a webinar on "The Science of Shopping" for firearms retailers.
Underhill, an environmental psychologist and author who studies consumer behavior, knows a thing or two about how to successfully sell shoes. He once worked on renovating the shoe sales floor at Selfridges in London. The high end department store now has the highest sales per square foot of any shoe store in the world.
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