Paco Underhill

Paco Underhill

Keynote Speaker: Shopping Anthropologist; Humorist; CEO of Envirosell; Bestselling Author of "Why We Buy: The Science of Shopping"

Paco Underhill Biography

Paco Underhill founded Envirosell Inc. in 1986 as a testing agency for prototype stores. A consulting firm that does research, Envirosell has worked in 50 countries and with more than one-third of the Fortune 100 list. While prototype testing of stores, restaurants, and bank branches is still 30% of its business, Envirosell’s largest clients today are global technology companies trying to understand consumer behavior in-store, in-home, on the job, and online. Other clients included global Mall Developers, CPGs, healthcare groups, airports, professional sports clubs, theme parks, home builders, office designers, and online agencies. Paco stepped back as CEO of Envirosell in August of 2020 and is now serving as a strategic advisor.

Underhill is the author of popular books including "Why We Buy: The Science of Shopping" out in 27 languages and 28 editions and used in MBA programs, design schools, and retailing training programs across the world. His books and articles are used in English as a Second Language (ESL) textbooks published by both Oxford University Press and National Geographic. His newest book, "How We Eat: The Brave New World of Food and Drink," was published by Simon & Schuster in January of 2022. Both print and audio versions of "How We Eat" have been on the Amazon best-seller list. The company that owns rights to Underhill’s books and is the recipient of his speaking income is Peckshee LLC.

As a speaker and presenter, he has worked in 50 countries talking to merchants, marketers, bankers, technologists, hospital groups, government agencies, cultural institutions, non-profits, trade institutions, and most importantly students. As the son of a diplomat who grew up around the world – he has a global perspective and believes in Edutainment – laughter, and education are intertwined.

Contact a speaker booking agent to check availability on Paco Underhill and other top speakers and celebrities.

Paco Underhill Speaking Topics

The Future of Travel

Retail Banking in the 21st Century

What Women Want

The global marketplace is turning female friendly. Paco Underhill reveals why it is so important to serve women in the marketplace, what makes a product, space, or service female friendly, and why it matters.

Global State of Retail.

The world grows and changes every day; so does the State of Retail. The flexibility to adapt to tomorrow?s changes tocomes from a solid footing today. Paco Underhill reveals the trends to watch to stay on the cutting edge, from changing consumers, communication, leadership issues, human behavior and the retail tools of tomorrow.

Why We Buy: The Science of Shopping.

Based on his best selling book, Paco Underhill reveals how to keep your changing customers and entice new and eager ones. Get fresh observations and important lessons from the cutting edge of retail, including what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. Plus, a guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new.

Paco Underhill Videos

Paco Underhill | The OG of retail anthropology
Hsu Untied interview with Paco Underhill, Author of "Why We Buy"
Paco Underhill: How We Eat: The Brave New World of Food and Drink

How do I book Paco Underhill to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Paco Underhill for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Paco Underhill, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Paco Underhill or any other speaker of your choice.

How much does it cost to book Paco Underhill for a speaking engagement?

Speaking fees for Paco Underhill, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $30,000 - $50,000. For the most current speaking fee to hire Paco Underhill, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Paco Underhill speak about?

Paco Underhill is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Futurism, Business Leadership, International Business, Authors, Finance, Marketing, Retail, Customer Experience, Consulting and Strategic Leadership.

Where does Paco Underhill travel from?

Paco Underhill generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Paco Underhill?

AAE Speakers Bureau has successfully secured keynote speakers like Paco Underhill for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Paco Underhill for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Paco Underhill or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Paco Underhill is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Futurism. The estimated speaking fee range to book Paco Underhill for live events is $30,000 - $50,000. Please contact us for virtual event fees. Paco Underhill generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Geoffrey Moore and R "Ray" Wang. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paco Underhill for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.

Paco Underhill Speaking Topics

  • The Future of Travel

  • Retail Banking in the 21st Century

  • What Women Want

    The global marketplace is turning female friendly. Paco Underhill reveals why it is so important to serve women in the marketplace, what makes a product, space, or service female friendly, and why it matters.

  • Global State of Retail.

    The world grows and changes every day; so does the State of Retail. The flexibility to adapt to tomorrow?s changes tocomes from a solid footing today. Paco Underhill reveals the trends to watch to stay on the cutting edge, from changing consumers, communication, leadership issues, human behavior and the retail tools of tomorrow.

  • Why We Buy: The Science of Shopping.

    Based on his best selling book, Paco Underhill reveals how to keep your changing customers and entice new and eager ones. Get fresh observations and important lessons from the cutting edge of retail, including what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. Plus, a guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new.

Paco Underhill Videos

Paco Underhill | The OG of retail anthropology
Hsu Untied interview with Paco Underhill, Author of "Why We Buy"
Paco Underhill: How We Eat: The Brave New World of Food and Drink
  • How do I book Paco Underhill to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Paco Underhill for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Paco Underhill, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Paco Underhill or any other speaker of your choice.
  • How much does it cost to book Paco Underhill for a speaking engagement?

    Speaking fees for Paco Underhill, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $30,000 - $50,000. For the most current speaking fee to hire Paco Underhill, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Paco Underhill speak about?

    Paco Underhill is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Futurism, Business Leadership, International Business, Authors, Finance, Marketing, Retail, Customer Experience, Consulting and Strategic Leadership.
  • Where does Paco Underhill travel from?

    Paco Underhill generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Paco Underhill?

    AAE Speakers Bureau has successfully secured keynote speakers like Paco Underhill for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Paco Underhill for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Paco Underhill or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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