Michael Schrage
Keynote Speaker: Research Fellow at MIT Center for Digital Business
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Michael Schrage Biography
Michael Schrage is one of the world’s most provocative thought leaders on innovation.
He has redefined how we think about innovation by focusing on customer acceptance of new products and services as an integral part of the innovation process. He also has pioneered techniques for using rapid prototyping, simulations and modeling to improve return on innovation investment.
His latest book, "The Innovator’s Hypothesis", looks at how to develop innovation in a quick, cost-effective way. “Innovation vacations” and the like are all very well for companies with money to burn and time to waste, but most organizations need maximum value from their innovation investments. One solution Schrage offers is the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. From financial services and pharmaceuticals to customer service, Michael’s 5X5 model is transforming businesses around the world. It's enterprise innovation gone viral.
His previous book, "Who Do You Want Your Customers to Become?" (an HBR Single ebook), is a management bestseller on Amazon.
Schrage’s earlier books include the celebrated "Serious Play: How the World’s Best Companies Simulate to Innovate", which focuses on rapid experimentation and prototyping, speedy simulation and digital design, and "Shared Minds: The New Technologies of Collaboration", the first book to explore specifically how collaboration is the key to successful innovation.
A research fellow at the MIT Sloan School’s Center for Digital Business, Michael is a columnist for Harvard Business Review, Fortune, CIO Magazine and MIT’s Technology Review, and is widely published in the business press. He is a regular contributor to The Conference Board Review.
Schrage is a senior advisor to MIT’s Security Studies Program and consults to the U.S. government on national security systems innovation.
Schrage is a powerful speaker with a very direct and engaging style.
Contact a speaker booking agent to check availability on Michael Schrage and other top speakers and celebrities.
Michael Schrage Speaking Topics
The goal of this two-day workshop is to give attendees the tools, ideas and insights essential to promoting sustainable and cost-effective innovation throughout their organization. Attendees will come away with a new awareness of how they can productively define, design and invest in innovation.
The workshop achieves this goal by focusing on the ‘economics of innovation’ — that is, the essential ingredients of cost, benefit, supply, demand and risks that shape a firm’s ‘innovation marketplace.’ The key to understanding a firm’s ‘innovation economics’ is to understand how firms use—or abuse and misuse—models, prototypes and simulations to manage innovation and risk. How firms ‘invest and test’ their models, proto- types and simulations overwhelmingly determines the value they and their customers get from innovation.
Drawing on examples, case studies and vignettes from a wide range of organizations, participants will be able to pragmatically assess real-world implementation challenges associated with cost-effective modeling, prototyping and virtual experimentation. The selected examples are based on research from Michael Schrage’s best-selling Harvard Business School Press book Serious Play, his ongoing MIT research and his advisory work. The core ‘innovation economics’ principles they articulate apply across industries, across cultures (both corporate and national) and across enterprises regardless of size and scope.
There is a widespread theory that all dazzling innovations end their days as commodities, products that anyone can make and that are bought only according to their price. Columbia Business School’s Bruce Greenwald once expressed this view with the quip, “In the long run, everything is a toaster.”
MIT Media Lab researcher Michael Schrage finds that innovation has a continued role, even in such staid objects as toasters and vacuum cleaners. High-tech companies who panic about the day when everyone can make their latest futuristic doodad at a low price should take note: Ignoring innovation and focusing on cutting prices can be fatal.
The evolution of the toaster shows that the appliance is in fact “an unlikely symbol of sustainable innovation,” Mr. Schrage explains. Since the first commercially successful toaster was made by General Electric Co. in 1909, improvements have arrived regularly: bread grilled on both sides (1919); automated toasters (1940s); toaster ovens (1950s); and digital toasters (1990s). He criticizes Hoover Co. for focusing on making its vacuum cleaners cheaper, when there were innovations still to be had — observe the success of Dyson’s expensive and pleasingly bagless vacuums. Price wars for products don’t necessarily mean that innovation has reached its limit; but the low prices could be a signal that more advances are needed. Even actual commodities, Mr. Schrage notes, are subject to developments: Look what Starbucks Corp. managed to do with coffee.
The omnichannel challenge, the rise of Big Data and a 'new normal' of tepid economic growth are forcing serious retailers to revisit and revise their most fundamental assumptions around their business models. Managing opportunity amidst uncertainty has become as much a cultural issue as a technical and organizational challenge. Deciding how best to align brand value with a novel but sustainable shopper experience has assumed a renewed strategic urgency. This keynote talk will explore the role of segmentation, experimentation, socialization and skill-ification as key (re) design principles for retailers seeking lower-cost, higher impact approaches to creating better experiences for shoppers and associates alike. The talk's goal is to push retail marketers and their colleagues to take better, smarter and faster 'innovation risks' for new value creation.
Michael Schrage Videos
The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas (the Mit Press)
Who Do You Want Your Customers to Become?
Serious Play: How the World's Best Companies Simulate to Innovate
No More Teams!: Mastering the Dynamics of Creative Collaboration
Shared Minds: The New Technologies Of Collaboration
How do I book Michael Schrage to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Michael Schrage for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Michael Schrage, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Michael Schrage or any other speaker of your choice.
How much does it cost to book Michael Schrage for a speaking engagement?
Speaking fees for Michael Schrage, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Michael Schrage are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Michael Schrage, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Michael Schrage speak about?
Michael Schrage is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Creativity, Technology, Digital Business, Futurism, Big Think and Science.
Where does Michael Schrage travel from?
Michael Schrage generally travels from Cambridge, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Michael Schrage?
AAE Speakers Bureau has successfully secured keynote speakers like Michael Schrage for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Michael Schrage for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Michael Schrage or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Michael Schrage is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Creativity. The estimated speaking fee range to book Michael Schrage for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Michael Schrage generally travels from Cambridge, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim Carroll, Simon Sinek and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Michael Schrage for an upcoming event.
SPEAKING TOPICS
Michael Schrage Speaking Topics
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Sustainable, Cost-Effective Innovation
The goal of this two-day workshop is to give attendees the tools, ideas and insights essential to promoting sustainable and cost-effective innovation throughout their organization. Attendees will come away with a new awareness of how they can productively define, design and invest in innovation.
The workshop achieves this goal by focusing on the ‘economics of innovation’ — that is, the essential ingredients of cost, benefit, supply, demand and risks that shape a firm’s ‘innovation marketplace.’ The key to understanding a firm’s ‘innovation economics’ is to understand how firms use—or abuse and misuse—models, prototypes and simulations to manage innovation and risk. How firms ‘invest and test’ their models, proto- types and simulations overwhelmingly determines the value they and their customers get from innovation.
Drawing on examples, case studies and vignettes from a wide range of organizations, participants will be able to pragmatically assess real-world implementation challenges associated with cost-effective modeling, prototyping and virtual experimentation. The selected examples are based on research from Michael Schrage’s best-selling Harvard Business School Press book Serious Play, his ongoing MIT research and his advisory work. The core ‘innovation economics’ principles they articulate apply across industries, across cultures (both corporate and national) and across enterprises regardless of size and scope.
-
Innovation Is the Secret to Bringing Good Old Things Some New Life
There is a widespread theory that all dazzling innovations end their days as commodities, products that anyone can make and that are bought only according to their price. Columbia Business School’s Bruce Greenwald once expressed this view with the quip, “In the long run, everything is a toaster.”
MIT Media Lab researcher Michael Schrage finds that innovation has a continued role, even in such staid objects as toasters and vacuum cleaners. High-tech companies who panic about the day when everyone can make their latest futuristic doodad at a low price should take note: Ignoring innovation and focusing on cutting prices can be fatal.
The evolution of the toaster shows that the appliance is in fact “an unlikely symbol of sustainable innovation,” Mr. Schrage explains. Since the first commercially successful toaster was made by General Electric Co. in 1909, improvements have arrived regularly: bread grilled on both sides (1919); automated toasters (1940s); toaster ovens (1950s); and digital toasters (1990s). He criticizes Hoover Co. for focusing on making its vacuum cleaners cheaper, when there were innovations still to be had — observe the success of Dyson’s expensive and pleasingly bagless vacuums. Price wars for products don’t necessarily mean that innovation has reached its limit; but the low prices could be a signal that more advances are needed. Even actual commodities, Mr. Schrage notes, are subject to developments: Look what Starbucks Corp. managed to do with coffee.
-
Innovation for New Value Creation
The omnichannel challenge, the rise of Big Data and a 'new normal' of tepid economic growth are forcing serious retailers to revisit and revise their most fundamental assumptions around their business models. Managing opportunity amidst uncertainty has become as much a cultural issue as a technical and organizational challenge. Deciding how best to align brand value with a novel but sustainable shopper experience has assumed a renewed strategic urgency. This keynote talk will explore the role of segmentation, experimentation, socialization and skill-ification as key (re) design principles for retailers seeking lower-cost, higher impact approaches to creating better experiences for shoppers and associates alike. The talk's goal is to push retail marketers and their colleagues to take better, smarter and faster 'innovation risks' for new value creation.
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Profitability for Genuine Innovators
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Premium Prices and Decreasing Cost
VIDEO
Michael Schrage Videos
BOOKS
The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas (the Mit Press)
Who Do You Want Your Customers to Become?
Serious Play: How the World's Best Companies Simulate to Innovate
No More Teams!: Mastering the Dynamics of Creative Collaboration
Shared Minds: The New Technologies Of Collaboration
FAQS
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How do I book Michael Schrage to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Michael Schrage for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Michael Schrage, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Michael Schrage or any other speaker of your choice. -
How much does it cost to book Michael Schrage for a speaking engagement?
Speaking fees for Michael Schrage, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Michael Schrage are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Michael Schrage, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Michael Schrage speak about?
Michael Schrage is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Creativity, Technology, Digital Business, Futurism, Big Think and Science. -
Where does Michael Schrage travel from?
Michael Schrage generally travels from Cambridge, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Michael Schrage?
AAE Speakers Bureau has successfully secured keynote speakers like Michael Schrage for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Michael Schrage for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Michael Schrage or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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